Friday, February 6, 2009

Good news for newspapers online

Top Newspapers Saw More Readers in December

Nielsen Online reports a 16 percent year-over-year increase in unique visitors to the top 10 newspaper Web sites, growing from 34.6 million unique visitors in December 2007 to 40.1 million in December 2008.

The number one online newspaper destination in December 2008, with 18.2 million unique visitors, was the NYTimes.com.. USATODAY.com and washingtonpost.com took the No. 2 and No. 3 spots.


Top 10 Newspaper Web Sites (Dec 2008 vs Dec 2007 U.S., Home and Work)

Rank

Site

Unique Audience (000) Dec-07 UA

Unique Audience (000) Dec-07 UA

Percent Change


Top 10 Online Newspapers

34,602

40,093

16%


1.

NYTimes.com

17,177

18,187

6


2.

USATODAY.com

9,939

11,420

15


3.

washingtonpost.com

8,478

9,470

12


4.

LA Times

4,607

7,963

73


5.

Wall Street Journal Online

5,409

7,235

34


6.

Daily News Online Edition

2,956

5,883

99


7.

Chicago Tribune

3,891

5,235

35


8.

New York Post

2,851

4,557

60


9.

Boston.com

4,364

4,086

-6


10.

SFGate.com/San Francisco Chronicle

2,785

3,503

26


Source: Nielsen Online, January 2009

Chuck Schilling, Research Director, agency & media, Nielsen Online, said "Nine of the top 10 newspaper Web sites experienced positive year-over-year growth," driven, in part, by the holiday season, the weakened economic news, and political reporting.
Not only are more people visiting newspaper Web sites, but they are also visiting these sites more often than they were a year ago, says the study. The number of total visits to the top 10 newspaper sites increased 27% year-over-year, growing from 199.6 million in December 2007 to 252.7 million in December 2008.
"Despite the current troubles for the traditional newspaper industry, people are visiting newspaper sites more and more often to stay on top of current events," said Schilling.
Nielsen Online also reported December 2008 data for the Top Parent Companies/Divisions and Top Web Brands. The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division.

Top 10 Parent Companies/Divisions for December 2008 (U.S., Home and Work)

Rank

Parent

Unique Audience (000

Time Per Person (hh:mm:ss)

1

Google

133,854

2:00:12


2.

Microsoft

125,826

2:24:00


3.

Yahoo!

117,821

3:11:49


4.

AOL LLC

86,080

3:41:02


5.

News Corp. Online

78,081

1:29:19


6.

eBay

68,272

1:38:32


7.

Amazon

67,362

0:36:39


8.

InterActiveCorp

63,493

0:19:08


9.

Apple Computer

56,881

1:25:49


10.

Facebook

55,217

2:07:58


Source: Nielsen Online, January 2009

Example: The data indicates that 55.2 million home and work Internet users visited at least one of the Facebook-owned sites or launched a Facebook-owned application during the month, and each person spent, on average, a total of 2 hours, 7 minutes and 58 seconds at one or more of their sites or applications.
The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for December 2008 (U.S., Home and Work)

Rank

Brand

Unique Audience (000)

Time Per Person (hh:mm:ss)

1.

Google

126,199

1:25:10


2.

Yahoo!

116,906

3:12:05


3.

MSN/Windows Live

103,229

2:07:49


4.

Microsoft

96,711

0:50:37


5.

AOL Media Network

86,080

3:41:02


6.

YouTube

80,704

0:54:37


7.

Fox Interactive Media

67,959

1:30:56


8.

Amazon

61,084

0:34:31


9.

eBay

57,434

1:39:39


10.

Apple

56,881

1:25:49


Source: Nielsen Online, January 2009


Average U.S. Internet Usage, Combined Home & Work, (Month of December 2008)

Sessions/Visits per Person

59


Domains Visited per Person

108


Web Pages per Person

2,353


Duration of a Web Page Viewed

0:00:55


PC Time per Person

68:23:22


Active Digital Media Universe

166,120,474


Current Digital Media Universe Estimate

225,748,755


Source: Nielsen Online, January 2009

For more information, please visit Nielsen-Online here.


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